POP MART is launching one of the most anticipated designer toy collaborations of the year: THE MONSTERS × Sanrio Characters featuring Labubu. The drop includes two collectible products — a Labubu × Hello Kitty Vinyl Plush Doll and the THE MONSTERS × Sanrio Characters Vinyl Plush Pendant Blind Box Series.

Collectors can expect a lineup of 6 regular designs and 1 secret figure, with the blind boxes priced at $39.99 each or $239.94 for a full set, while the premium Vinyl Plush Doll retails for $149.99. The collaboration officially launches March 12 at 7:00 PM PST on the POP MART website and other official channels.

Here’s everything collectors should know before the drop.

Release Date and Time

POP MART has confirmed the official launch details for the THE MONSTERS × Sanrio Characters collection:

Release Date: March 12, 2026
Release Time: 7:00 PM PST

Products in the Collection

The collaboration includes two main products.

1. Labubu × Hello Kitty Vinyl Plush Doll

The highlight of the collaboration is a premium Labubu Vinyl Plush Doll dressed in Hello Kitty-inspired styling.

Features include:

• Labubu wearing a Hello Kitty themed outfit

• Vinyl face + plush body design

Price: $149.99

This piece is positioned as the centerpiece collectible for the collaboration.

2. THE MONSTERS × Sanrio Characters Vinyl Plush Pendant Blind Box

The second release is a Vinyl Plush Pendant Blind Box series, combining Labubu with different Sanrio characters.

The series includes:

• 6 regular designs

• 1 secret figure

Characters featured in the collection include Sanrio favorites:

• Hello Kitty

• My Melody

• Kuromi

• Cinnamoroll

• Pochacco

Blind boxes are popular because collectors don’t know which figure they receive until opening the box, making rare “secret” figures highly sought after.

Price

Single blind box: $39.99
Full case (6 boxes): $239.94

Why This Collaboration Is So Popular

Labubu is one of POP MART’s most successful characters, created by artist Kasing Lung as part of THE MONSTERS universe.

In recent years, Labubu collectibles have gone viral across social media and resale markets, with limited editions often selling out quickly and reselling for significantly higher prices.

By combining Labubu’s mischievous aesthetic with the globally recognized Sanrio characters, this collaboration appeals to both designer toy collectors and longtime Hello Kitty fans.

Where to Buy the Labubu × Sanrio Collection

Collectors will be able to purchase the release through several official channels:

• POP MART Official Website

• POP MART Amazon Store

• POP MART TikTok Live

• POP MART retail stores

Due to the popularity of Labubu drops, many releases sell out quickly.

Tips for Collectors

If you're planning to buy the drop, here are a few tips:

• Log into your POP MART account before the release

• Refresh the product page shortly before the launch time

• Consider buying a full case if you want a higher chance of completing the set

• Secret figures typically have much lower odds than standard figures

Many collectors also track restocks after the initial release.

Don’t Miss Future POP MART Drops

Designer toy releases often sell out within minutes.

If you want instant restock alerts for POP MART drops, you can track them with TYPA — a free tool that monitors collectibles including: POP MART, Jellycat, Pokémon, MTG, One Piece and more.

Instead of refreshing store pages all day, TYPA notifies you when items restock.