POP MART THE MONSTERS × FIFA World Cup 2026: Release Date, What We Know & How to Be Ready

Labubu is heading to the pitch. Here's everything collectors need to know about the most unexpected collab of 2026.

POP MART just made the crossover nobody saw coming. On March 24, 2026, POP MART officially announced THE MONSTERS × FIFA, a collaboration tying Labubu and The Monsters universe to the FIFA World Cup 2026. Full details drop on March 27 — but here's everything we know so far, and how to make sure you don't miss this one.

What Was Officially Announced

POP MART's global Twitter account posted the first official teaser today with the caption:

"All eyes on the field ⚽ When LABUBU meets the World Cup… who's the MVP? THE MONSTERS × FIFA — Coming soon."

That's it. That's all we have — and yet the collector community has already gone into full hype mode.

The announcement confirms:

• The collaboration is real and officially sanctioned by FIFA

• POP MART is the brand behind it (not a third-party licensee)

• More details are confirmed for March 27, 2026 — described as "coming soon," which historically from POP MART signals a presale window, early access, or first product reveal

Why This Collaboration Is a Big Deal

Labubu has crossed into sports territory before (think the Beckham sighting, athlete unboxings on social), but this is the first time POP MART has partnered directly with FIFA — one of the most globally recognized sports bodies on the planet.

The FIFA World Cup 2026 is set to be the biggest tournament in history, expanding to 48 teams and spanning the United States, Canada, and Mexico. The audience is enormous, the cultural moment is massive, and POP MART is planting Labubu right in the middle of it.

This isn't just a collab for collectors — it's a play for football fans who have never touched a blind box in their life. That means:

• Higher production volumes are possible (good for availability)

• Crossover appeal could drive resale prices up on any limited or secret figures

• International reach across 3 host countries means potential in-store exclusives across North America and beyond

  
  

What We're Expecting on March 27

Based on POP MART's pattern with past collabs — including THE MONSTERS × Sanrio Characters which teased early then dropped full details before launch — here's what March 27 will likely reveal:

• Full product lineup (blind box series, vinyl plush doll, or both)

• Pricing

• Number of designs

• Release date and time (PST drop window announced)

There's also speculation in the collector community about stadium exclusives or regional variants tied to host cities. Nothing confirmed yet, but this is the type of release where POP MART goes wide.

How Does This Compare to the Sanrio Collab?

The THE MONSTERS × Sanrio collab — which launched March 12, 2026 — sold out near-instantly online. That was a 6-regular + 1-secret pendant blind box at $39.99, plus a premium Hello Kitty vinyl plush doll at $149.99.

The FIFA drop is a different beast entirely:

What Collectors Should Do Right Now

Details aren't out yet — but preparation wins drops. Here's the play:

1. Mark March 27 in your calendar. That's when full info goes live. Set a reminder.

2. Log in and save your payment info on popmart.com now. Checkout friction loses drops. Don't be the person who can't find their card number at 7:01 PM PST.

3. Follow POP MART's official socials. The @POPMARTGlobal Twitter account was where this dropped first today — it'll be where March 27 details hit too.

4. Set a TYPA alert. TYPA tracks POP MART inventory across official retailers in real time. The moment THE MONSTERS × FIFA goes live — or restocks — you'll get a push notification before most collectors even see the news. Download TYPA here →

5. Watch for secret figure speculation. The FIFA angle opens up wild design territory — country kits, golden boot themes, goalkeeper gloves. The secret figure on this one could be genuinely special.

The Bigger Picture: Labubu Is Going Everywhere in 2026

The FIFA collab doesn't exist in isolation. In the past few weeks alone:

• THE MONSTERS × Sanrio sold out at launch (March 12)

• A Labubu movie was announced with Sony Pictures and Paddington director Paul King (March 18)

• THE MONSTERS × FIFA officially announced (March 24)

POP MART is aggressively expanding the Labubu IP into every corner of global culture — sports, film, fashion, kids' entertainment. For collectors, that means more drops, more collabs, and more moments where being first matters.